Special Thanks to Ryan Holiday for his contributions to the world!
I should begin with a disclaimer….Google is in my DNA, not literally of course, but when it becomes available, you bet I’m Alpha Testing.
defined: marketing style where tactics geared towards rapidly growing/building a business
the love child of developers & marketers
used by anyone (no tech exp, just right mindset)
find low-cost loopholes
public waitlist, Pinterest ‘pinit’ button, collar with Etsy guest pinners
live blog event for those who can not attend
offer branded service
share buttons for services, products, or info you want to spread
engage with competitor followers
discount if followers share your info on sm
the reward for signing up for email
email purchase receipt with a link to your site, or sm
email referral code for sharing
partner with industry prof, for meet and great
As an MBA, and lifelong learner, I’ve learned quite a bit about online media, business strategy and execution, as well as human behavior, and the one they all have in common is people. But one class, in particular, has taken root (no pun intended), Growth Hacking. Lover of hacks, I completed this course multiple times, and what I noticed immediately was the practices of growth hacking, mimicked Grassroots methods.
Having worked on, and managed political campaigns from the national to Local level for progressive candidates, I can spot a Grassroots method online, or in life. From knocking on doors, to house parties, to email signatures, to tags directing a reader to your page of choice are all grassroots methods, the late later have evolved into Growth hacking.